René Rebe

So the new iPhone-X was just announced, let’s take a quick look on the pricing: $US 999, which does not include tax. So let’s divide this by the current $US/EUR exchange of 1.20, and adding 19% German VAT:

999 / 1.20 * 1.19 = 990,675 EUR

To be on the save side they could round this up to 999 EUR-
And what is Apple listing on their Apple Germany website?

1.149 EUR !!!

Thanks but no thanks. I do not need to be ripped of and overcharged to maximize profits and subsidize the US market.

Update: Apple is basically calculating with an currently very far off exchange rate of 1.0338 !
999/1.0338*1.19 = 1149.94…

I would rather prefer they use actual exchange rates, and instead adapt prices if necessary. As they did before in Europe, Russia, Brazil, and elsewhere, ..!

Update 2018/3 In the meantime the EUR hit 1.24, which would result in a German retail price of 958,72€ incl. the 19% local VAT, ..!

This entry was posted on Wednesday, September 13th, 2017 at 15:14 and is filed under Hardware, Life. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.